Hensley Beverage Company Chooses Softeon System

Hensley Beverage Company, Phoenix, Az. has selected supply chain execution software specialist Softeon to provide an integrated supply chain solution suite for sales and direct stores delivery. The system comprises modules including warehouse management, route accounting and mobile solutions.

Tony Keffer, vice president, operations, Hensley Beverage Company, said: “A warehouse management system coupled with operational process improvements was identified as one of our biggest opportunities for productivity improvement. We reached out to several distributor sites on best practices during our selection process. We came away very impressed with the productivity improvements the Softeon system was helping these businesses deliver on a daily basis, including wholesaler operations comparable with our size and scale.”

The system provides real-time visibility across the entire supply chain, over the web and through performance dashboards.

“The system is very powerful, easily configurable and rapidly deployable, and is consistently providing quick gains across the board, thus, making it a hallmark solution for beverage distribution,” said Gana Govind, president of Softeon. “We are pleased to have Hensley Beverage Company as a new addition to our Anheuser Busch Inbev wholesaler customer base.”

Omar Perez, controller at Hensley Beverage Company, said: “We have found the Softeon Route Accounting system allows for very detailed configuration changes to be made and delivered quickly using a rules based approach. It provides us with a seamless platform approach for all enterprise functions—transactions flowing from DSD and the WMS to fulfill order-to-cash, purchase-to-pay, inventory, sales, general ledger and business analytics functions.”

Ado Albegovic, director IT said: “From an IT/IS standpoint, we can now deliver data and end-to-end functionality off a cloud based platform, which would provide high availability with lower infrastructure investment.”

With a proprietary service fleet of more than 800 vehicles and the support of over 850 employees, Hensley is one of the largest family-owned and operated beverage distributors in the nation.

Softeon has recently achieved Anheuser-Busch InBev ALLCONNECT ISV status, thus, offering complete end-to-end enterprise solutions for their wholesaler network, and has created a dedicated center of excellence to handle the solution deployment and support.