Fortna Hires Operations Research Expert

Fortna, The Distribution Experts, has hired operations research expert Dima Nazzal Ph.D. Nazzal comes to Fortna from the Georgia Institute of Technology, where she was a faculty member focused on the application of operations research, modeling and designing complex material flow systems in manufacturing and distribution.

Nazzal will lead Fortna’s Research & Development (R&D) modeling group that applies the science of distribution operations design with innovative and differentiated approaches to optimize our Client’s fulfillment operations. Fortna’s R&D modeling group is also instrumental in the development of next-generation algorithms that support Fortna’s industry-leading Warehouse Execution System (WES) software solutions to optimize the flow and efficiency of our Client’s distribution centers.

With the rise of eCommerce and the requirements for same-day order processing, increased customization and omni-channel solutions, distribution operations have become more complex and sophisticated—approaching those of manufacturing operations. Innovation and scientific excellence are needed. Nazzal’s background in manufacturing provides her with a unique perspective on optimizing complex material flows, and her most recent project involved modeling and designing high-volume pharmaceutical order fulfillment systems.

Dima Nazzal will lead Fortna’s Research & Development (R&D) modeling group.

“I could not be more pleased, nor more excited to join the Fortna team,” said Nazzal. “Fortna’s efforts to help the world’s largest companies transform their distribution operations offer some of the biggest challenges in operations research today. I am excited to put my skills and background to use in advancing the company’s innovation and expertise. Fortna’s business principles speak to my values and I am excited to be part of its culture.”

“We welcome Dima to our Fortna R&D team,” said Russ Meller, VP, Solution Design and R&D at Fortna. “Our unique approaches and designs are based on leading engineering and mathematical analysis. Dima will join our staff of technical experts applying engineering and science to help the world’s top brands transform their distribution operations into a competitive advantage.”

Nazzal graduated from the Georgia Institute of Technology where she received a Ph.D. in Industrial Engineering.