Autoquip Launches New Logo, Finalizes Website

Autoquip—a manufacturer of scissor lift tables, vertical freight lifts (vertical reciprocating conveyors), dock lifts, and hydraulically, pneumatically, and mechanically actuated custom designed lifts—has unveiled a new logo and tagline (Innovative Lift Solutions) to mark 70 years in business.

Since its founding in 1947, Autoquip has established itself as a leader in custom material handling equipment. It has leveraged seven decades of experience to continuously improve its product offering, engineering approach, and incorporate the latest technology and components in designs. It is this extensive industry experience and innovative solutions that has allowed Autoquip to help customers worldwide to improve manufacturing processes.

The new logo represents a more modern look and one that captures innovation. The icon graphically depicts the ‘A’ in the name and an abstract representation of a lift in movement, traveling upward.

Autoquip’s new logo

“The ‘sky has no limits’ and that is exactly what our business is today with our custom and innovative lifting solutions,” a press release stated.

Autoquip will also launch a new website that will reflect the company’s mission. The website will be faster and easier to navigate, while allowing customers to see the full product portfolio and custom design capabilities.