Barcoding Appoints Tassinari CRO

Barcoding Inc. has named Michael Tassinari chief revenue officer (CRO).

As CRO of the supply chain automation and innovation company, Tassinari will measure and analyze revenue growth as Barcoding continues to expand its solution portfolio into areas like enterprise software, mobile worker experience, supply chain visibility, and automation (e.g., AMRs and AGVs).

Tassinari joins the Barcoding team with over 30 years of experience in IT sales and executive leadership. He was most recently the senior director of data center sales for Dell Technologies.

Tassinari has experience leading sales teams across the both the federal and the enterprise/commercial markets, and he partnered closely with Dell’s federal customers to enable and accelerate their digital, their IT, and their workforce transformation efforts.

Prior to this role, Tassinari was the area sales manager for Dell EMC for the mid-Atlantic region focusing on Dell EMC’s largest Enterprise customers. His teams focused on helping customers modernize IT infrastructures including servers, storage, and data protection solutions.

Tassinari is a member of the Folds of Honor Foundation Board of Directors, the Richard J Fox Foundation Board of Directors, and the Maryland Golf and Country Club Board of Governors. He is a graduate of Saint Leo University with a B.S. in Business.

Barcoding Inc. has named Michael Tassinari chief revenue officer.

Shane Snyder, president at Barcoding, said: “As we continue to guide clients through this new era of supply chain modernization, we’re inspired by the creativity, energy, and experience Michael brings.”

“I believe we can truly grow our business for the betterment of our clients and our supply chain industry,” said Tassinari.

• See Barcoding at ProMat Booth S3362.