Biesse Targets Mexico

Joining Altendorf GmbH, Leitz GmbH & Co. KG, the SCM Group, Stiles Machinery Inc. and Michael Weinig AG/Holzher, the Biesse Group (Italy) has confirmed its participation in the Magna Expo Mueblera Industrial trade fair to run from 17 to 20 January 2018 in Mexico City. The company will showcase its latest solutions and applications on an area of over 200 square meters.

According to Federico Broccoli, Chairman, Wood Division/Sales Director and Subsidiaries Division Director of the Biesse Group, based in Pesaro, Italy: “The Biesse stand at Magna Expo Mueblera 2018 will offer a unique opportunity to experience the company’s innovation in every area, from the strength of its history to its ability to define the technological features of the future of the manufacturing industry. We are taking part in this fair with great enthusiasm, both because we are well acquainted with the excellent organisational skills with which our partner DeutscheMesse manages this type of event, and due to our focus on this geographical area. Indeed, in 2017, the Mexican market has once again been providing us with very positive signals, which have translated into an increase in orders over the previous year, benefiting from the recovery in North America. In fact, the boost received from the US has enabled Mexico to record significant growth and we are confident that this market still has an enormous amount of potential to express.”

In just a few months’ time, the gates will open on the international Magna Expo Mueblera at Centro Banamex in Mexico City. The event consists of two parallel exhibitions: Magna Expo Mueblera Industrial and Magna Expo Mobiliario e Interiores. Running from 17 to 20 January, Magna Expo Mueblera Industrial will cover the world of machines, tools, equipment and solutions for woodworking and wood process¬ing, while Magna Expo Mobiliario e Interiores will put the spotlight on furniture, interior decorating, household appliances and floor coverings. The double-header event will make digitization trends tangible and feature solutions and application scenarios as presented by local providers and major players, alike.

Federico Broccoli, Chairman, Wood Division/Sales Director and Subsidiaries Division Director of the Biesse Group, based in Pesaro, Italy. Photo: Stephan Kleiser

Represented by their Mexican subsidiary Hannover Fairs México, the producers at Hannover-based Deutsche Messe have also developed a fascinating conference program covering CNC machines, integrated manufacturing and the latest furniture designs and trends. A presentation by Joerg F. Mayer, General Manager at Wilhelm Altendorf GmbH & Co. KG (based in Minden, Germany), will provide genuine added value – particularly for visitors from the woodworking trades, concentrating on a digital saw guide that promises efficiency in terms of material use and working time and offering an ideal introduction to integrated work processes.

Further keynote speakers at the conference include corporate representatives such as Jürgen Köppel, CEO at Leitz and Präsident of EUMABOIS, plus Ingo Bathe from imos AG.