Dematic Tech Tours Awarded

Intelligent automation specialist Dematic and its innovative virtual tech tours have recently received a number of awards for web achievement, strategic marketing, business, and design, in both North America and Europe. These awards include:

• Gold Stevie Winner in the 2022 American Business Awards, Web Achievement: Manufacturing Industry category
• 2022 Platinum Hermes (U.S.) Creative Award, Strategic Marketing Campaigns: Interactive Brand Experience category
• Bronze Stevie (Germany) Award, Best Event for Brand Experience
• German Brand Award for excellence in brand strategy and creation, Brand Communication: User Experience category

The Dematic Virtual Tech Tours use an immersive digital platform and host-guided technology which allows participants to explore its tech centers in the U.S. (Grand Rapids, Michigan) and Heusenstamm, Germany. The tours aid companies in learning more about Dematic technology and solutions without travel expenses and include embedded video conferencing. They feature 36 product and content videos and 46 360° panoramic photos to create a fully interactive online experience.

Dematic designs, builds, and supports intelligent automated solutions.

“Seeing Dematic’s technology in action is a crucial part of the buying journey for a typical customer, many of whom visit our sites in-person. But bringing a whole team for in-person visits to our sites can be a challenge,” said Erin Dillard, Dematic Vice President, Marketing Communications. “Virtual tours of our tech centers provide the same quality experience as an in-person visit — this has been a key business differentiator that has allowed us to showcase our technology to a wider range of potential customers at their convenience.”

Added Dominic Fischer, Dematic Manager Global Events and Sponsorship, “The virtual tech tours mark the beginning of a new era in the customer experience where the audience – both internal and external – can easily access what they need, and what they were perhaps unaware of, in a gamified way. In the future, these tours will deliver insights into key market brands, provide multi-language assistance and include special features such as augmented reality and interactive showcase tools, making for an educational but also seriously fun experience!”

• Currently, more than 200 trained tour guides (Dematic employees) have conducted over 110 tours in nine languages to more than 1,100 participants.