DICA Key Leadership Appointments

DICA, a leading provider of engineered outrigger pads, crane pads, and ground protection products, is pleased to announce Matt Sargent as Chief Financial Officer and Integrator and John “Pinky” Jansen as Director of Marketing.

“These additions to our leadership team mark an exciting new era for DICA,” said Kris Koberg, CEO of DICA.

“As we continue to expand our product lines, our focus remains on delivering innovative ground support solutions for our customers. Matt and Pinky are strategically positioned to help DICA advance our capabilities and ensure we meet the safety and productivity needs of the industries we serve.”

Sargent has a strong background in financial leadership, strategic planning, operational finance, and business integration. Before joining DICA, he served as CFO for multiple companies, managing large-scale financial operations, securing significant government incentives, and leading mergers and acquisitions. He collaborated with executive teams on strategic direction, resource allocation, and analysis of prospective investments. His proficiency in budgeting, forecasting, and cash flow management will be essential to DICA’s continued growth and customer support.

Matt Sargent

“The financial expertise and strategic foresight Matt brings to the table will be instrumental in driving efficiency and long-term success,” said Kris Koberg, CEO of DICA.

“His leadership will not only reinforce our financial foundation but also propel us toward future growth and innovation.”

Jansen brings extensive expertise in branding, omnichannel marketing, and strategic growth initiatives. He has successfully led marketing teams across the entertainment, B2B, and industrial sectors, developing data-driven strategies that enhance brand recognition and drive revenue. Since 2017, Jansen gained experience serving the crane and rigging industry through various roles at Industrial Training International where he helped drive brand growth and market expansion. Jansen’s past roles include spearheading digital advertising efforts that exponentially increased sales and launching innovative, industry-leading campaigns.

John “Pinky” Jansen

“Pinky’s broad industry insight and innovative mindset to marketing will be essential in improving the user experience and expanding our brand. His expertise in modern marketing strategies will strengthen our connection with customers in new and meaningful ways, ensuring DICA remains a trusted leader in engineered ground support solutions,” said Koberg.