LGH Rebrands

Rental specialist Lifting Gear Hire has launched a new corporate identity including name, logo and global website.

Lifting Gear Hire has revealed a corporate name change to LGH, adding a dynamic, international aspect to the business, a statement read. The new name overcomes local variations in meaning, especially between Europe and the United States, where the word hire tends to only be used for people, not equipment. The change will standardize the LGH brand across the group’s 36 locations in six countries.

Ian Parkinson, LGH group chairman, said: “We have made significant changes within our operations in order to position ourselves better to serve both existing customers and drive forward into new emerging markets. Backed by a new name and a unified identity, LGH is now in great shape to deliver even better service for more customers in more locations—as always, putting safety first.”

Designed to be familiar, while at the same time more modern and better suited to the digital environment, the refreshed logo reflects the advances the company has made in recent years.

Ian Parkinson, LGH group chairman, under the new logo.

In line with the harmonisation of the group’s marketing, LGH’s new global website showcases a wider perspective of the international projects and expertise of the company. The site highlights LGH’s vision and values, as well as illustrating the global reach, capability and competence of the company in a wide range of industry sectors.