Logisnext Dealer Meeting

Mitsubishi Logisnext Americas (Logisnext), a provider and manufacturer of material handling and innovative automation and fleet solutions, held its dealer general manager meeting in Houston for the Cat lift trucks, Mitsubishi forklift trucks and Jungheinrich dealer network.

• Logisnext showcased its “Formula For Success” strategy and future plans as the industry moves toward electrification, automation and digitalization.

Nearly 300 attendees gathered, including dealer principals and top-level management from across Logisnext’s North American Cat lift trucks, Mitsubishi forklift trucks and Jungheinrich dealer network. Special guests included Formula 1 World Champion and Jungheinrich brand ambassador Nico Rosberg, alongside Christian Erlach, member of the board of management, sales at Jungheinrich AG.

At the heart of the event was the unveiling of a forward-looking roadmap, which highlighted a focus on sustainability and advanced technology across automation, telematics and advanced power solutions to meet evolving market demands.

Rosberg engaged with attendees and shared his passion for advancing electric mobility and sustainability. As an entrepreneur and advocate for these causes, Rosberg pushes the boundary in support of innovation and advancement of green technologies.

“I am dedicated to advancing green innovation, with a clear focus on accelerating sustainability through electrification,” said Rosberg.

“I’m inspired to work alongside partners like Jungheinrich and Mitsubishi Logisnext Americas, who are driven to deliver advanced technologies and new solutions to power the material handling industry into the future.”

Nico Rosberg, Jungheinrich brand ambassador and Formula 1 World Champion, talked about sustainability and innovation.

Day One: Celebrating Record-Breaking Growth

During the event, Logisnext and its dealers aligned on strategic plans and celebrated the shared achievement of new historic milestones in electric market share growth and its resilience and adaptability in the changing post-COVID landscape.

“Mitsubishi Logisnext Americas is heavily investing in the future with our dealers and strategic partner Jungheinrich,” said Jerry Sytsma, executive vice president, sales and aftermarket services at Mitsubishi Logisnext Americas.

“The industry is continuing to evolve – with electrification, automation and digitalization – and we’re proud to be partnering with our dealers to bring forward the latest solutions to customers across North America.”

The day concluded with a compelling Q&A session featuring Rosberg and Christian Erlach, led by Sytsma at Mitsubishi Logisnext Americas.

Day Two: Customer Event with Equipment Depot

The celebration continued with a Customer Event dedicated to Jungheinrich customers and employees of Equipment Depot, one of Mitsubishi Logisnext Americas’ local Jungheinrich dealers. More than 100 attendees joined the event, which featured an exclusive interview with Rosberg hosted by Anthony Garcia, president of Equipment Depot.