Rielec Becomes Clustag

Clustag, formerly known as Rielec, has announced a significant rebranding that marks the beginning of a new era for the company.

This rebranding reflects its evolution and consolidation as a leader in the development and implementation of advanced RFID solutions for intralogistics. The new identity not only highlights its RFID technology but also underscores its ongoing commitment to innovation, operational efficiency, and optimization of global intralogistics processes. 

A strategic step towards the future 

Luis Rius, CEO of Clustag, explains the reason behind the name change: “Our clients seek us out for our RFID technology, not our business name. With Clustag, we have unified our identity with our true strength: RFID innovation.” This change is not just a redesign, but a strategic evolution aimed at consolidating its position as a leader in smart intralogistics. 

“This rebranding reflects our evolution and our constant search for innovative solutions that address the real challenges of logistics processes for major retail clients and sectors such as fashion, sports goods, cosmetics and personal care,” adds Rius. “We are here to solve real problems in the intralogistics processes of retail giants and integrators,” adds Rius.

Clustag, formerly known as Rielec, has announced a significant rebranding that marks the beginning of a new era for the company. Clustag has developed a comprehensive RFID ecosystem that spans from the design and manufacture of devices to their installation, maintenance, and support.

Advanced RFID Solutions for more efficient Intralogistics 

With 10 years of experience, Clustag has developed a comprehensive RFID ecosystem that spans from the design and manufacture of devices to their installation, maintenance, and support. Its solutions are designed to optimize intralogistics flow, reduce human errors, and maximize operational efficiency in distribution centers of any size. 

One of the pillars of its offering is Zentup, an advanced RFID software that captures, decodes, and processes RFID tag data with 99% accuracy. According to Rius: “Our devices not only read RFID tags, but completely dominate the intralogistics process, ensuring error-free operation in order preparation and inventory management.” 

Adapting to the needs of distribution centers 

Clustag offers customized solutions for all types of warehouses, whether manual, semi-automated, or fully automated. These solutions apply to all warehouse processes, from goods reception and dispatch to validation, order preparation, and returns management. The solutions are designed to adapt to the specific needs of each client, saving time and reducing errors in management processes. 

Furthermore, Zentup integrates seamlessly with ERP, WMS, WCS systems, and EPCIS platforms, enabling centralized real-time data management and greater visibility throughout the logistics process. “Our commitment is to provide RFID solutions that adapt to the changing needs of our customers, such as 3PL integrators or major global retail brands that handle large data volumes in their distribution centers,” notes Rius. 

A step towards global leadership 

This rebranding coincides with Clustag’s tenth anniversary and reinforces its vision of global growth. With its expansion strategy, the company is preparing for a milestone-filled 2025, including the opening of new branches globally and participation in key international logistics sector events. 

One of the highlights will be its presence at PROMAT ’25, one of the most important trade shows in the sector, which will be held in Chicago from March 17-20. Clustag will leverage this global event to position its innovative RFID solutions in the American market and strengthen its presence as a benchmark in logistics process automation.