Straightpoint Poised for Growth on Gulf Coast After Successful OTC

Straightpoint had a strong presence at this year’s Offshore Technology Conference (OTC), a marquee event where energy professionals meet to exchange ideas and opinions to advance scientific and technical knowledge for offshore resources and environmental matters.

OTC 2015 took place 4-7 May in Houston, where Straightpoint has recently raised its profile having named former Bishop Lifting Products Inc. and Certex USA employee Aaron Orsak, technical sales engineer. The show represented an opportunity for Orsak to leverage his high profile in the industry and spend time on the exhibition booth taken by Bishop, which is a distributor of Straightpoint’s force measurement, load monitoring and suspended weighing load cell technology.

Orsak was joined by Straightpoint director David Ayling and John Molidor, the general manager of the North American subsidiary, headquartered in Camarillo, California. The team reinforced Bishop’s already comprehensive expertise in the product range, outlined key features of new products to attendees and spent time walking the aisles, networking with other OTC exhibitors representing lifting equipment companies in the offshore sector.

Ayling said: “Bishop are one of our key partners and it is always important to take opportunities to spend time with them and meet their customers. They already have an intrinsic understanding of our product range but having a manufacturer’s perspective on the exhibition booth can only add value to visitors taking an interest.”

OTC was Orsak’s first trade event in his new role but he was in familiar territory having worked with Straightpoint products since 2008. The potential growth offered by the oil and gas sector in the Gulf Coast region is enhanced by his addition to the team and optimism was only further reinforced by what Ayling referred to as an important milestone in realizing the company’s growth strategy.

Straightpoint’s David Ayling (left), Aaron Orsak (center) and John Molidor.

“Networking with high level, engaged, buying decision makers from the steel engineering sector and oil and gas industries, for example, served as a timely reminder, one, of the extent to which we are connected in the marketplace and, two, the potential for continued growth. Aaron is incredibly well known and respected in the industry and OTC proved that we have acquired the right man to work with John to achieve our goals.”

Upon conclusion of the trade show, Ayling, Molidor and Orsak staged nine training workshops in the surrounding area in just three days for a series of existing and potential partners. Ayling said: “It was a very productive and rewarding way to conclude an uplifting week.”