TVH: Diaz Retires, Cruz Hired

TVH Americas has appointed Carnelius Cruz vice president of sales — Americas. Cruz will be responsible for the USA, Canada, and Mexico, as well as the Latin America markets.

The overall customer experience remains as the top priority during Cruz’s integration along with continuing to execute the company’s commercial strategy and market growth.

Cruz steps into this role with an extensive background in the automotive industry. In his most recent role as vice president of part sales North America at Navistar Inc., he demonstrated exceptional leadership qualities overseeing part sales, national accounts, and the commercial acceleration program.

With over a decade of experience managing sales portfolios exceeding a billion dollars, Cruz has consistently delivered exceptional results and valuable contributions to the applicable industry.

TVH is a supplier of spare parts for material handling, industrial vehicles, construction and agricultural equipment.

TVH looks forward to adding another strong leader to their management team after the recent retirement of Cathy Diaz, former Director of USA Sales. Diaz began her career in the industry with System Material Handling Inc. (SMH) in 1984.

Her wealth of experience and knowledge about parts and accessories proved vital during the SMH acquisition in 2003.

A few years later in 2006, Diaz played an integral role in co-managing the IMC Holdings (Intrupa and LPM) acquisition.

After a successful 40 year career, Diaz retired at the end of 2023 leaving the TVH USA customer base in the trusted hands of Ryan Walker, director of USA sales and services.