WOW Buys BenLea Storage Trailers

Warehouse on Wheels (WOW), formerly known as American Trailer Rental Group, a portfolio company of Wind Point Partners, and a provider of mobile storage solutions, has acquired the storage trailer rental operations of BenLea Leasing Inc., a Cambridge, Ontario-based provider of trailer rental solutions to manufacturing, distribution, and 3PL customers.

The move plays into WOW’s aggressive growth strategy and capabilities to service customers across the greater Toronto area.

The addition of BenLea represents WOW’s twenty-first acquisition, alongside two greenfield expansion locations since partnering with Wind Point.

“We are extremely grateful to the Bennett family for trusting us with continuing the legacy they have built at BenLea,” said Jonathan Brooks, CEO of WOW.

“Their tremendous customer service and high-quality fleet align perfectly with our customer intimate value proposition. Along with our partners at Wind Point, we continue to execute our growth strategy of building the leading mobile storage services provider. BenLea strengthens our ability to serve the world’s top manufacturers and distributors across a multitude of industries and geographies from the first mile to second to last mile.”

Established in 1976 and based in Cambridge, Ontario, BenLea is a provider of trailer rentals and a full-service maintenance program. BenLea’s trailer rental business joins WOW, which specializes in solving business needs in a multitude of industries by providing storage, cartage, and over-the-road trailers.

James Bennett, owner and CEO of BenLea, said: “We’re excited to partner with Warehouse on Wheels. They have a reputation for an exceptional level of customer service which continues the reputation that we’ve built at BenLea for the past 48 years.”

Warehouse on Wheels, formerly known as American Trailer Rental Group, is a portfolio company of Wind Point Partners, and a provider of mobile storage solutions.

Konrad Salaber, managing director at Wind Point, said: “BenLea represents another strategic acquisition for WOW, further enhancing its market leadership position in the Greater Toronto Area. We look forward to continue supporting the combined business.”

• WOW is seeking strategic acquisition opportunities, with a focus on leading storage and cartage trailer providers throughout the U.S. and Canada.